Growers are overwhelmed by too many details and lose sight of the bigger picture

At 11:00 AM, HortiContact 2025 was officially opened with a gong strike by Maarten van Bemmel, Product Owner of MyLedgnd, and Lucas van ’t Hof, Director of Easyfairs. During the opening, Maarten spoke with Aad Tijsen from HortiBiz Newsradio about technological advancements in greenhouse horticulture.

Technology plays a crucial role in modern greenhouse horticulture. During the interview, Maarten addressed the rapid digitalization of the sector and the growing significance of data for growers. “The issue is not a lack of data, but that growers often struggle to make sense of the vast amounts available. With MyLedgnd, we make this data actionable by integrating various sources—such as climate computers, sensors, and cultivation records—into a single platform,” Maarten explained.

Through this integration, growers gain real-time insights into their cultivation processes, allowing them to respond immediately to changes. “It’s not just about measuring; it’s about understanding and anticipating. That is where technology makes the difference,” said Maarten.

In addition to advancements in data integration and AI, Maarten highlighted the impact of technology on sustainability and efficiency in greenhouse horticulture. “By using data and automation more intelligently, we can not only optimize production but also reduce the consumption of resources such as water and energy. With rising energy costs and stricter environmental regulations, this is becoming increasingly important for growers,” Maarten explained. He pointed out that new technologies not only contribute to higher yields but also promote sustainable cultivation practices, reducing the sector’s ecological footprint.

Maarten concluded the discussion with a forward-looking perspective on technology in greenhouse horticulture. “We are only at the beginning of what is possible with data-driven cultivation. In the coming years, we will see growers increasingly rely on advanced analytics and predictive models—not only to enhance crop growth but also to manage water, nutrients, and energy more efficiently. The key to success lies in connecting knowledge and technology so that every decision is based on facts rather than assumptions.”