Meet Ledgnd Michiel Witte

Michiel is currently a student at Erasmus University in Rotterdam, where he’s pursuing an MSc in Strategic Management, following his BSc in Business Administration. He got in touch with Ledgnd through a former colleague who introduced him to Ramon, as Michiel was looking for a job where he could gain hands-on experience in the field of marketing. That’s how his journey at Ledgnd began, and he’s now part of the sales and marketing team, contributing to the growth of the company.

When he first heard about Ledgnd, the company was completely new to him, as was the world of greenhouse horticulture. But despite it all being unfamiliar at first, Michiel quickly felt at home within the Ledgnd team. “The vibe in this young team really gives me energy and motivation to help build the company,” he says. So far, he’s been thoroughly enjoying his first few months.

Michiel mainly focuses on the Dutch and Belgian markets, actively reaching out to growers in these regions. “I make sure that the colleagues visiting the growers are well-prepared, they get all the background info they need about the company and the crops, so they can make the most out of those first conversations.”

Besides supporting the sales team, Michiel also works on building Ledgnd’s brand awareness. He keeps the website up to date and handles a lot of the behind-the-scenes marketing efforts.

Even though he’s only been with Ledgnd for a few months, there have already been some great highlights. “Booking those first meetings with potential clients was definitely a milestone,” he says. “And of course, the fun team outings and the fact that I get to learn new things every day, that all makes Ledgnd a fantastic place to work.”

Looking ahead, Michiel hopes to keep learning more about strategic marketing and continue developing his skills in sales. His goal is to complete both of his Master’s degrees within the next two years, while also playing a bigger role in Ledgnd’s growth, both in the Netherlands and beyond.

“I think it would be really cool to contribute to Ledgnd’s international expansion into other parts of the world. Looking back on that in the future would definitely be something to be proud of.”

With his roots in Zeeland, Michiel often heads back there on the weekends to spend time with his family. In the summer, the beach is his go-to spot. You’ll usually find him somewhere by the water, hanging out with friends and soaking up the sun.

In his free time, he likes to stay active. “I hit the gym a few times a week, and on the weekends I enjoy having a beer with friends, those are the things that really give me energy,” he says.

During the week, Michiel lives in Rotterdam, where he’s been sharing a place with a few friends for almost four years now, and he’s loving it. “Swapping the wide open spaces of Zeeland for the hustle and bustle of Rotterdam definitely took some getting used to at first, but these days I really appreciate the energy of the city,” he says.

Michiel still has a few things on his bucket list for the future. One of them is visiting South Africa, and he also dreams of doing a longer backpacking trip through South America someday.